Tencent Mascot
“Let’s make it relatable, cute, and slightly unhinged.” – someone at Tencent, probably
“Let’s make it relatable, cute, and slightly unhinged.” – someone at Tencent, probably
“Let’s make it relatable, cute, and slightly unhinged.” – someone at Tencent, probably
Main Character Energy: The QQ Penguin
Since 1999, this lil penguin with the red scarf has been reppin’ Tencent’s messaging app QQ — and honestly? it’s iconic af. it’s more than a mascot — it’s a whole cultural moment. the QQ Penguin stands for:
from chat apps to emoji packs to online games, this penguin’s been everywhere.
When Mascots Go Mainstream
KFC × QQ
in 2016, they launched the "QQ Baby Series" in KFC stores across China — meals + merch + vibes.
fans went wild redeeming points to get penguin collectibles. it was mayhem (in a good way).
Casio G-SHOCK × QQ
limited edition watches with the QQ drip — classy, bold, and nostalgic af.
Midea × QQ
penguin meets smart tech. Tencent Cloud + QFamily teamed up with Midea to bring mascot energy into home appliances. yes, really.
Tokenomics
The penguin never left — just like your digital youth.
